[Source]
Ever since the launch of YouTube in 2011, people have been
increasingly watching more and more videos online. According to Google, “every
month, more than 1 billion people watch more than 6 billion hours of YouTube
video” – which means a lot of space for advertisers to use and take
advantage of [Source]. YouTube has changed not just the way people can share
and watch videos online, but also the way advertisements get shared online as
well. Here is where ad video campaigns get to shine and get the most views.
Why do some videos have ads and some do not? Well, it could
possibly depend on whose YouTube channel the ad is playing on or the specific
video itself. For example, Robitussin chooses to display its ad on The Tonight
Show Starring Jimmy Fallon, which has over 12.6 million subscribers. The
company takes advantage of the audience that The Tonight Show has in order to
reach the most number of people. On top of that, if a video is successful, such
as “Mad Lib Theater with Benedict Cumberbatch,” with its 7.7 million and
counting views, then the advertisement will gain an even bigger audience.
Although in this particular case, it may be an incredibly popular video because
of the famous celebrity starred in it, in which case Robitussin is clever to
choose this video to display its ad, where it can reach that celebrity’s
fanbase.
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